Ah. 20/20.

Lead with story about the death of a child or parent or elderly person or pet.
"Danger hidden in everyday object!"
Show graphic example of product failing in test conditions (whether relevant or not). Fake it if you need to.
Closeup of tiny sneaker, dog collar, family photo.
Describe pattern of government/industry coverup
Grill some industry insider/lackey
Give viewer 20 seconds of useful info
Go undercover to make 20/20 look tough
Wrapup.

Useful, though. Don't buy crappy tires and buy them from somewhere online with lots of turnover.