
Originally Posted by
BMWCCA1
Figures don't lie.
3-Series sales are down 43% for the month of November; 20% for the year
The only not-new model up for the month is the old 7-Series, but a 15% increase means only about 150 more cars. And the Seven is still down 8% for the year.
BMW as a Brand is down 36% for the month and 12% for the year.
BMW cars are down 35% for the month and 13% for the year.
The cars BMW wants you to think are hot?
1-Series (all models): 644 sold for the month. That's got to be something like less than two per dealer
X6? 398 for the month.
X3? 748
6-Series? 338
Cars we know aren't hot?
Z4: 334 sold for the month
So, BMW kills the Z4, moves production to Europe, and replaces it in Spartanburg with a new truck that sells 60 more units a month?
Biggest selling models?
3-Series (all models): 6,645 in November
Next best?
5-Series (all models): 2,927
Best spin on the figures?
If you include MINI in what now becomes the BMW Group (where are the Rolls Royce figures?), then sales are only down by 27% for the month and 7% for the year.
But take MINI by itself as a brand and their sales are up 43% for November, and 31% for the year.
MINI Cooper and Cooper S coupes (not convertibles or Clubmen) are the second-best-selling "BMW" model (behind only the 3-Series) at 3,172 MINI coupes. In fact, the Cooper and Cooper S coupes outsold ALL BMW SAVs combined for the month of November. And for the YTD, too!!!
Total BMW car and SAV sales for the month averages out to less than forty vehicles per huge BMW Center location.
Total MINI sales works out to over 50 units per tiny box store.