Sun Company, Inc., and its subsidiary, Sun Refining and
Marketing Company, both of Philadelphia, have agreed to settle
Federal Trade Commission charges that they claimed Sunoco high-
octane Ultra 93.5 and Ultra 94 gasolines are superior to other
gasolines in providing engine power and acceleration, but did not
have a reasonable basis to back up these representations. The
proposed settlement agreement would prohibit any future unsub-
stantiated engine-performance claims for Sunoco gasolines.
According to the FTC's complaint, issued simultaneously with
the proposed consent agreement to settle the charges, advertise-
ments for Ultra 93.5 and 94 gasolines made the following state-
ments:
-- No other gasoline can give your car better acceleration.
Because no other gasoline has 94 octane; and
-- Because no other gasoline has 94 octane - the highest
octane under the sun....Don't waste your time going anywhere
else. Come to Sunoco and fill up with Ultra 94 - for
maximum power and performance.
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