I think they ment urethane... I've never heard of "eurethane"... but urethane (aka polyurethane) is tougher than the rubber or grease filled rubber bushings bmw makes OEM for our cars... not sure what they are trying to say.
Plus, urethane bushings don't have to be preloaded like the oem bushings do. Personally I'm going with the gruntsbushings.com urethane control arm bushings.