Someones already updated wiki:
2009, Dick Denby, of Dick Denby Transport uttered this phrase on the BBC Radio 2 Jeremy Vine show (Tuesday, 1 December) during a discussion on the merits of 83 foot long HGV's. To his credit he did say that perhaps he should not have used said phrase. Jeremy Vine agreed he should not have used it and later apologised to Radio 2 listeners who might have been offended.