As far as i know your system MUST be configured using the D.I.S. system at a dealer.......
Your key doesn't appear to be new, so I'm guessing you changed the battery but had no battery in the remote at all for more than 10 seconds cuasing it to clear?
Go to a dealer (take any other remote control keys or they'll be barred) and have them reprograme it for you.....
BMW parts professional
Previous rides:
BMW
E12 M535i (go the dogleg!)
E28 M535i (MMM M88!)
E34 535i M
MAZDA:
RX7 S-IV T04 (440 hp ATW)
RX7 S-I 13b bridge port
RX4 13b peripheral port